Datasets & Codes

The datasets and codes are used in the article Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues by Blanchard, Dyachenko and Kettle, forthcoming at the Journal of Marketing Research [PDF].

Want to try an experiment?. Click here to open one of our studies (clone of Experiment 1 below) in a new window.

Codes: CNN benchmark. The datasets provided in the CNN Files column can be analyzed with CNNs using the codes provided through our GitHub repository.

Codes: Bayesian model. Each ZIP archive in the Bayesian Model Files in contains the R codes for analysis, and data, across the four experiments. Running this R code require 2 functions and a DLL that are available at our GitHub repository.

Files Table (Table 2 from Appendix A)

Exper. Venue # of Seats Outside
Option
Condition
Data Characteristics
 Occupancy
(evenly split
within-subject)		 Layout and Scenario Characteristics
(within-subject)
 CNN Files
[T] Training.
[H] Hold-out.

Jupyter Notetbook: GitHub		 Bayesian Model Files
ZIP file includes R code to generate workspaces and raw files.
# of subjects # of choices # per subject Venue Size Timing
1 Movie 2 Group 1 (FC)
Group 2 (NC)		 300

300		 32

32		 All did 16 at 75% occupancy and 16 at 50% occupancy 50%, 75%

50%, 75%

75% only (subset)		 All 12 x 12


 All In a few minutes E1-Movie-Pairs.FC:50-75 [T][H]
E1-Movie-Pairs.NC:50-75 [T][H]
E1-Movie-Pairs.NC:75 [T][H]
E1 - Movie Pairs.zip (9.8 MB)
2 Movie 1 Group 1
(NC 1st, FC 2nd)
Group 2
(FC 1st, NC 2nd)
 319

311
 24

24
 Subset NC: 12
Subset FC: 12
Subset FC: 12
Subset NC: 12
 75% 12 x 12 In a few minutes E2-Movie-Singles.NC/FC:NC [T][H]
E2-Movie-Singles.NC/FC:FC [T][H]
E2-Movie-Singles.FC/NC:FC [T][H]
E2-Movie-Singles.FC/NC:NC [T][H]		 E2 - Movie Singles.zip (7.0 MB)
3 Concert 2 Group 1 (FC, NC) 426
 54 Subset FC:24
Subset NC: 30
 40%, 60%, 80% 12 x 20 or 20 x 12 In a few days or
in a few months		 E3-Concert-Pairs.FC/NC:FC [T][H]
E3-Concert-Pairs.FC/NC:NC [T][H]
 E3 - Concert Pairs.zip (20.0 MB)
4 Concert 1 Group 1 (FC) 463 120 N/A
 25%, 50%, 75% 12 x 20 or 20 x 12 In a few days E4-Concert-Singles.FC [T][H] E4 - Concert Singles.zip (516 MB)